So you have reasons for getting aged mortgage leads. There is the reason for cheap rates. Among mortgages lists, fresh leads are the most expensive. In fact, it’s too expensive that you get it at $20 to $30 per lead. Comparing it with aged mortgage leads, you only pay cents to $3 per lead. This drop in prices is the most common reasons why most brokers and call center companies get such mortgage lists rather than the fresh one. Then there is the use for new employee’s training. Instead of giving them fresh leads, new hires should be given mortgage lists with aged mortgage leads where they can practice their calls at less costly leads. Then there’s the simple fact that the aged mortgage leads has no much competition. Nevertheless, there is still chance that you close a loan with an overdue interested person.
Having aged mortgage leads is not without use and success. As mentioned, you can still get considerable profit from them, only if you really know how to play it well. Although they are in the historical mortgage lists, you can still be able to close loans especially that they are still open for possible loans. Usually those in the historical mortgage lists are those who have not completed a loan or those who are possibly interested in refinance. In any way, you need to be able to utilize the leads to maximize closing of loans. Meaning, if ever you’re going to pay low rates for them, better utilize it to maximize profit. You can do so by following the simple tips below.
* The first rule is always to treat them as humans and not as data or machines. As aged mortgage leads, they probably have talked to someone before whom they have liked or disliked. In any way, you should treat them as if it’s their first call and that you’re offering something new worth their time.
* Consider aged mortgage leads as people who are still interested. Remember they still exist in the mortgage lists because they either have not completed loans or have the possibility to refinance. Don’t just talk to them as if they have been in secondary list. Talk to them as if you are offering something new.
* Although you would seem to sell as if it’s a new lead, don’t be too pushy. Remember that it’s not their first time to receive calls and they may have the tendency to close on your calls immediately. Simply be conversant and friendly no matter how rude their responses are. Aged mortgage leads are still worth your time so better make the most of it.
* Get aged mortgage leads in quality. Quality leads means those that are still interested and has data that matches your offer. Find companies that offer quality aged mortgaged leads on their mortgage lists.
Once you bear these tips in mind, you can still make the most of the aged mortgage leads. Sure they may not provide you high success rates as with fresh leads but it depends on your strategy to maximize it. You can share these tips to the new hires so they would still value the mortgage lists in the aged group. It’s a matter of utilizing it for maximum profit; taking into account the low rate you paid and getting close loans among many aged leads on the mortgage lists.
