Loan Officer Marketing Business Plan

WHAT ARE YOUR CLOSING GOALS FOR 2009?

Mortgage Lead Campaign vs. Traditional Advertising

Your 2009 Loan Origination Marketing Plan:



Number of Desired Loans to Close:



Conversion Rate vs. Number of Leads Needed



100

20%

500

200

20%

1000

500

20%

2500

Consider the total cost to close 200 loans.


* Advertising in the paper, direct mailings, list purchases, Yellow Pages or developing a web site could run as much as $10,000+ per month, easily. You could spend that much each month on the Yellow Pages alone!

* All of this advertising could gain you only shoppers and customers who will contact 5-10 different sources.

* Advertising does not necessarily delivery qualified or motivated customers who are in the market for your service right now.



Now, let’s say you purchase 1,000 leads from a source that has qualified and motivated borrowers who are looking to close a mortgage now.

* The total cost for 1,000 leads would be $29,000. If you close 15-20% (and you should), assuming the average profit is $4,000*, this means you will profit and/or make $800,000! It’s a no brainier! Huge profit can be earned on FHA, Expiring ARM, Reverse and Alt-A mortgages so your average yielded profit per loan could be much more then this scenario!

Stop paying for high cost advertising and put your dollars to work for you! With our Mortgage Leads you can succeed in closing more deals – now. SmartLeadz has perfected every means to generate quality leads and delivery them to you in real-time and on budget!

Discover how easy it is to stay ahead of the competition. Don’t just survive in today’s market… THRIVE!