Many commercials advertise the fact that institutions will compete for a buyer's dollar. But the wise shopper will take his time to make sure they are offering him the best deal. Hidden costs or other fees will often prevail as an applicant gets closer to the closing date of the financial contract. The personal element of talking to someone about executive home loans face to face is lost when dealing with Internet lending institutions. An advantage of applying online is that the applicant doesn't have to go from place to place, looking for the best deal. He can easily compare terms and payback plans from several different companies.