If a consumer already owns the land and is seeking a new home construction loan, then the lender will expect that the property will be the equity on the agreement. All lenders will want to validate the credit and professional reputation of the builder to ensure that the individual will be working with an experienced, proven, reliable professional. Information about design plans, materials, permits, labor, and land value are all part of the new home construction loan story. General contractors and lenders typically have an associated history that may benefit the consumer.